Why hire a freelance copywriter when you can do the work yourself?

Copywriter, salesperson behind a typewriter

Your goal is to keep costs down and increase revenue. Your business depends on achieving that goal. So why go to the expense of hiring a freelance copywriter when you can write what you want to say yourself or, there are capable people in your team who can write?

The answer to the question in some way lies in the question itself. You’re in business to provide a product or service because you believe you can do it better than a DIYer (pronounced-why-i-er).

What will a freelance copywriter bring to the table so the benefit of using them greater than the cost?

The analogy I like to use is that of a dentist or even a dental hygienist. They both work on your teeth. The dentist does the extraction and the hygienist does the deep cleaning of your teeth.

You can do both and save yourself a bucketful of money. Extract your teeth yourself will bring even more pain and suffering than the dentist doing the extraction and you just won’t have the tools to do the deep cleaning of your teeth.

Turn to the copywriter. The copywriter is not frightened of the blank sheet of paper. They relieve you of the pain and suffering in trying to convey your message to persuade your audience to take some action or keep them informed. They extract from you and your stakeholders the right message you want to convey, the tone of voice, and the right words. They can clean up existing copy to make it sound crisp, clear and persuasive.

A good freelance copywriter can craft content about even obscure topics. While it’s relatively easy to decide you need to publish a written piece about a feature of your product or service it’s another to construct a search engine optimized (SEO) piece

Have you got time?

Time. A valuable commodity you want to spend wisely. There will be a dozen things you could be doing than wondering how to fill a blank sheet of paper with words that motivate your audience to action.

Take the example of washing your car, you most likely take it to the car wash and get one car wash teams found in supermarkets to wash your car. You could do a perfect job yourself, but it would take you much longer and mean doing something you find a chore, and not doing something you could enjoy or of a higher priority.

Writing to get found
haystack

Writing for the web is very  different to writing for print. You control the distribution of your written materials to a large extent. On the web, your single post or article competes with millions of similar posts or articles.

Good copywriters create content  showing off your products or service and they know the absence of keywords in your web content piece means it’s unlikely to get in the Google or Yahoo search results. Conversely, too liberal use of keywords makes the written piece unreadable and it will still fail to show up in search results.

A skilled SEO copywriter strikes a balance that satisfies both sets of requirements to improve search engine ranking and compel visitors to engage with you.

Ok, you’re convinced hiring a freelance  copywriter is the way to go. But, how do you choose from the hundreds of copywriters bidding for your business? Look at examples of their work. What is their approach to getting your product or service displayed in the top two pages of Google or Yahoo? Can you see yourself working with the copywriter? How will they react to criticism and having to do rewrites?

At Writematters we set out to boost your search engine rankings and compel visitors to engage with you for the web content we create. Our work for print will engage your audience and get them to take the action you want.